![]() ![]() ![]() Selecting which Amazon products to advertise using Google Ads is a strategic decision that requires careful consideration. Choose Which Products You Want To Advertise Here’s a six-step process to help you get the most from the paid search traffic you generate: 1. ![]() Let’s get started! 6 Steps For Setting Up Google Ads For Amazon Productsīecause advertisers can’t simply create a text ad that directs searchers to listings on Amazon, there’s a bit more that goes into promoting Amazon products using Google Ads. Afterward, we discuss Google Ads keyword research and selection, then move on to setting up your ad groups, writing copy, tracking performance, and optimizing ads. We’ll begin with building a landing page. Now that we’ve covered why setting up Google Ads for Amazon products works let’s review the steps to launching your campaign. It provides an opportunity to turn lemons into lemonade by informing them about other products, enticing them with special discounts, and collecting contact information for future marketing campaigns. Use the extra step to present a well-optimized landing page on your website, including clear calls to action and a strong message, which is crucial for increasing repeat purchases. You’ll also need to create compelling ad copy to entice customers to visit your website, redirect to your Amazon product, and purchase.Īlthough it might seem like your prospective customers are jumping through hoops with this advertising strategy, taking them to a landing page provides more significant marketing opportunities. Since you’re directing potential customers from a Google search to a website landing page and, finally, having them visit an Amazon listing, you’ll need to ensure your website is well-designed and optimized for high conversions. Optimize Your Website Landing Pages & Product Pages.Track Your Ads Performance And Make Adjustments As Needed.Set Up Your Ad Groups & Write Compelling Ad Copy.Select Appropriate Keywords And Bid Strategies.Create A Website Landing Page For Each Product.Choose Which Products You Want To Advertise.Here’s an overview of the steps sellers must take to set up Google Ads for Amazon Products: Therefore, setting up Google Ads for Amazon products differs slightly from creating PPC ads for other eCommerce businesses. Otherwise, professional Amazon sellers would drive up advertising costs for Amazon itself, which regularly promotes marketplace products on Google Ads. At A Glance: The Process Of Creating Google Ads For Amazon Productsīecause PPC is competitive, and competition for top-selling keywords drives prices up, Amazon prevents marketplace sellers from creating Google Ads that drive traffic directly to Amazon product listings. With that in mind, let’s dive into how to set up a successful Google Ads campaign for your Amazon products. To set up a successful Google Ads campaign for your Amazon products, you must understand how ads work, identify the right keywords to target, and create compelling ad copy that drives clicks. It also lets you go granular with your advertising approach and effectively target potential customers. This means you can target people likely to purchase your products in specific geographic locations or among a particular audience type.Ĭombining Amazon Brand Ads and Google Ads maximizes your reach and increases brand awareness. Plus, Google Ads offers various targeting options, such as location-based targeting, audience targeting, and keyword targeting. ![]() Google Ads also offers various ad formats that allow you to create engaging and eye-catching ads that draw customers in and encourage them to click through. You can also target people at every stage of the buyer’s journey and time your ads to appear when they are most likely to convert. This makes Google Ads a great way to reach an audience ready to convert. Some search query terms on Google have buying intent, meaning users are actively looking for products and services to buy. Whereas Amazon Advertising uses shoppers’ product search queries to target customers with sponsored product ads, Google Ads targets customers based on their search query terms. ![]()
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