![]() ![]() ![]() This metric is more accurate than Unique Email Opens because it excludes Pre-fetched and proxied email opens, which may inflate open rates. This number doesn’t include multiple opens from the same email address or opensįrom users who have images turned off in their email client. The number of unique users who opened an email associated with this campaign. This metric determines the "winner" for experiments thatĪre based on email clicks. The number of individual users who clicked your email. This metric determines the "winner" for experiments that are based on email opens. Conversions resulting from purchase events are not counted. The unique number of users for whom your campaign has one or more customĬonversion events. The total number of hosted unsubscribe link clicks, which can include multipleĬlicks per person. ![]() The total number of emails delivered successfully (sends minus bounces). The total number of clicks, which can include multiple clicks per person. For more information, readīounce Definitions, Reporting, and Segmentation. The number of hard or soft-bounced email addresses. If you're not sure why your email send is being skipped, contact Iterable Support. The total number of email messages that Iterable did not (or could not) send.įor information about the reasons Iterable might skip sending an email, see Some messages for one of the reasons described in If this number is less than the list size, Iterable may have skipped sending Number can include multiple sends to the same email address. The total number of emails sent for a campaign. This metric is more accurate than Total Email Opens because it excludes pre-fetchedĪnd proxied opens, but it may narrow the scope of your reporting. Include pre-fetched and proxied email opens, which may inflate open rates. Per person (for example, for triggered or recurring campaigns). The total number of emails opened for a campaign, which can include multiple opens On the profiles of skipped users, Iterable createsĮmailSendSkip events with reason set to ExperimentHoldOut. # Total Email Holdoutįor a given campaign, the number of email sends that were skipped because of anĮxperiment holdout group. Resulting from purchase events are not counted. MultipleĮvents for the same user are counted as multiple conversions. The number of custom conversion events associated with a campaign. The number of individuals who reported your email as spam. Revenue per Mille (thousand emails sent) # Sum of Custom Conversions Purchases per Mille (thousand emails sent) # Revenue / M (email) Total Unsubscribes / Total Emails Delivered # Purchases / M (email) Unique Email Opens or Clicks / Total Emails Delivered # Email Unsubscribe Rate Total Emails Delivered / Total Email Sends # Email Open Rate Unique Email Clicks / Total Emails Delivered # Email Delivery Rate* Unique Emails Bounced / Total Email Sends # Email Click Rate The total number of conversions for a campaign divided by the number of uniqueĮmails it sent. The total number of conversions for an email campaign divided by the number Total Complaints / Total Emails Delivered # Conversions / Email Hold Outs Unique Email Clicks / Unique Email Opens or Clicks # Complaint Rate If a user subscribes and unsubscribes more than once, theirįor SMS-specific information and examples. The number of unique users who unsubscribed from the message that was sent with This metric determines the "winner" for experiments that are based on email purchases. You're tracking purchases as conversions). The number of users who made a purchase from the campaign (regardless of whether Then unsubscribe, again, from the same campaign.įor SMS-specific information and examples. A person can unsubscribe more than once if they resubscribe and The total number of users who unsubscribed from the message that was sent with Tracking Conversions, Purchases, and Revenue. The number of purchases associated with the campaign (regardless of whether For more information, read Tracking Conversions, Purchases, and Revenue. # RevenueĪn aggregation of the total value of all purchase events attributed to theĬampaign. The number of conversions associated with the campaign. These metrics are applicable to all channels. ![]()
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